In simple words, digital marketing means promoting a product, service, or business using online channels. These channels can include search engines, social media platforms, websites, email, and paid advertising.
For example, if Aman is selling custom T-shirts, instead of depending only on an offline stall, he can create an Instagram page, upload attractive videos of his T-shirt designs, build a website, and promote his products through online advertising.
The biggest advantage of digital marketing is that businesses can reach people beyond their local area. Aman can potentially promote his T-shirts to customers across different cities and even sell products throughout India.
